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Organic Traffic Growth

310%

Revenue Milestone (turnover achieved in 2024)

$58M

Deliverables

  • Comprehensive Branding Strategy
  • Custom Website Design (Desktop & Mobile Views)
  • Advanced SEO Optimization
  • Mobile Application Development
  • Google Ads Campaign Management
  • Infrastructure Setup (AWS, EC2, CDN)
  • Social Media Management
  • Performance Marketing
  • Auction App Development
  • Launch of India's First Pre-Owned Vintage Car Brand

Tech Stack

  • Initial Development: PHP
  • Current Stack: MERN
  • AWS Services: EC2, S3, CloudFront
  • CDN Integration
  • Custom Admin Dashboard
  • Google API Integration
  • HubSpot CRM Integration

About project

Transforming the Pre-Owned Luxury Car Landscape in India

Big Boy Toyz (BBT) embarked on a mission to standardize and elevate the pre-owned luxury car market in India. Facing the challenge of building trust in a segment often marred by skepticism, BBT aimed to deliver a new dimension of luxury and reliability to its clientele.

Our collaboration began in 2011, focusing on establishing a robust digital presence that mirrored BBT's commitment to excellence. By implementing a comprehensive branding strategy, developing a user-centric website, and optimizing for search engines, we positioned BBT as the go-to destination for pre-owned luxury vehicles.

The results were transformative. BBT not only achieved top rankings for high-intent search terms like "Used Rolls Royce in India" but also witnessed a significant increase in organic traffic and overall revenue. The successful launch of India's first pre-owned vintage car brand further solidified BBT's position as an industry pioneer.

Partnering with Addictive Media has been a game-changer for BBT. Their expertise in branding, digital strategy, and performance marketing has propelled us to new heights. The team's dedication and innovative approach have been instrumental in our journey from a ₹25 Cr startup to a ₹500 Cr industry leader.

Jatin Ahuja

Founder & Managing Director – Big Boy Toyz

Responsive Design

Seamless Experience Across All Devices

Our mobile-first approach ensures that BBT’s digital platforms offer an intuitive and engaging experience, whether accessed via desktop, tablet, or smartphone. The responsive design facilitates easy navigation, quick access to vehicle listings, and a streamlined checkout process.

Glimpse

Innovative Features Enhancing User Engagement

  • Live Auction Platform for Vintage Cars

  • 360-Degree Vehicle Views

  • Virtual Test Drive Experiences

  • Integrated Financing and Insurance Options

  • Personalized Vehicle Recommendations

+310%

Organic Traffic Growth

₹500 Cr

Revenue Milestone (Turnover achieved in 2024)

100%

Customer Satisfaction Rate

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