Best backlink creation strategies in 2021

Link Building has been part of SEO Strategies for a long time but let’s have a look at what the best strategies for getting the most effective backlinks for your website in 2021. Backlinks still remain one of their three most important search engine ranking factors. 

The Mainstream Strategies: Guest Posting, Broken Link Building  are some of the mainstream strategies for getting backlinks that have been effective since ages and still work.

Do-follow - Any link, by default, is a do-follow link. They enable search engines to discover you, which helps to get you added to the search engine’s index.

No-follow - A do-follow link can be manually changed to a no-follow one. These types of tags prove to be of no value. They do not help increase your page ranking. On the contrary, they show the webmaster that your site is unreliable or “do not visit this site.” It is better to avoid sharing your precious content with these sites since the returns are limited. No Follow links also have their importance in off page seo but that is a discussion for another day.

Broken Link Building (also known as Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link (which belongs to your website)  to a target website. Broken link building is one of the most scalable link building tactics and when rightly implemented it is very effective.  It works because nobody wants dead links on their website; they contribute to a poor user experience. So when you inform people about broken links on their website, they are more open to replacing the dead links with your content. It goes without saying that high quality content is still central to a successful broken link building strategy - people need to view your content as worth using, that’s the key.

Now that we have already talked about the two most popular and well known backlink creation strategies, let’s talk about the hidden ones - the strategies that are highly effective and not that known, thereby making them evergreen.

Reverse Guest Post Campaign :instead of writing guest posts on other blogs, you actually get to turn the process on its head by inviting prominent bloggers to publish guest posts on your own blog. This is a technique that works both ways since there is almost no expert out there that wouldn’t take the chance to promote themselves. If you have great content and a decent audience, this shouldn’t be a difficult pitch to make. This is something that will work best for websites that have at least some Domain Authority and content on them - which will convince others to write on your blog.

The LIS method: Length implies strength. Call it length or in-depth content, the goal here is to write content that your competition will find hard to replicate and also more people will give you mentions and backlinks. 

The best example of this strategy is Neil Patel - he literally puts out content in the range of 3-8k words. There is nothing left out in those essays and there's no denying at the reception of those posts.