5 books every growth marketer should read
Marketing books are available in abundance, whether you want to learn about SEM or growth or capital, there exist books to help you learn them all.
Granted that there is a whole slew of literature and material in the form of articles, podcasts, and books that are far more comprehensive and detailed. We have taken it on ourselves to come up with a short listicle containing the 5 best books for marketers on growth marketing, these marketing books will most likely be available in your local bookstore or the internet.
Content machine: Use content marketing to build a 7-figure business with zero advertising Author: Dan Norris
Dan Norris’s book talks about and encourages you to build a high-growth business by harnessing the powerful tool that is content marketing. The book content machine illustrates his own story of turning his WordPress platform into a 1 million dollar business. He also provides easy-to-follow frameworks and actionable plans to do the same. He manages to cover everything from the initial ideation to the actual scaling.
This particular book is known for its ability to give its reader tangible results when followed religiously. Furthermore, this book is still as relevant today as it was when it came out years ago.
Building a storied brand Author: Donald Miller
Building a storied brand is an extremely popular book in this genre and chances. Have you already heard about this one. It is also Amazon’s bestseller in the advertising section, Donald Miller is the credible owner of an extremely successful business that has made some impressive revenue, he has also helped thousands of businesses to Follow in his footsteps and do well for themselves. This is a great book that focuses on the longevity of your brand.
Start with why: How great leaders inspire everyone to take action Author: Simon Sinek
Simon Sinek is most well known for his TED talk, he uses the example of some really famous people like MLK, Steve Jobs, and The Wright brothers to illustrate the purpose behind products and progress. He says “the goal is to do business with people who believe what you believe” his book is filled with little nuggets of gold that will leave with a much better perspective.
The one-page marketing plan: get new customers, make more money, and stand out from the crowd Author: Allan Dib
Creating a marketing plan that is effective is definitely not an easy task. Allan Dib is the self-proclaimed ‘serial entrepreneur and rebellious marketer’ that he is has created, for himself and others, a superb marketing plan that maps out a reliable plan and does exactly what it claims. He provides a single but effective marketing template that can be adopted by anyone who wants to see groundbreaking results. Whether you happen to be a seasoned entrepreneur or one that is just starting out this book has something to offer to everyone in this field.
Killing Marketing: How innovative businesses are turning marketing costs into profits Author: Joe Pulizzi
Joe Pulizzi’s masterpiece work and insights on growth and consumers is something that could go a long way when it comes to marketing and high growth. This book will help you reevaluate your current approach and help you secure a dramatic spike in revenue and consumer loyalty. It also single-handedly rewrites the regressing rules of business and reshapes the very purpose of marketing all with actionable steps and relevant examples
There are a whole array of books that have a treasure trove of insights and information we could not include in this list, but some of them that definitely deserve mention are:
- The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Author: Scott Galloway
- The Brand Gap Author: Marty Neumeier
- Will it fly Pat Flynn
On a concluding note, we would like to mention that consuming material and literature is only one aspect of this process and is only useful when they are implemented and followed religiously.