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How to utilize an audience psychographic for advertising.

By AMI Blogger | August 21, 2023

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Some features of Appium are as follows:

  • Appium does not need an application source code or a library to carry out the testing.
  • Appium comes with a community that is strong and active.
  • It has the capability to run the same tests on various different platforms.
  • Can accommodate parallel executions.
  • Can accommodate minor changes without the requirement of re-installing.
  • Stores various languages (Java, C#, PHP, ruby, javascript, node.js, python).

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    Top 5 Design Trends in 2022

    2020 was the emergence of innovative ways to approach User Interface (UI) and User Interface (UI) web designs such as immersive 3D elements, soft shadows and elements.  If you think those were exciting, just wait and see what 2022 has in store for you. Here are the top 5 Design trends for 2022 that we have hand picked for you : Minimalist Approach is the new king of UI Minimalism has been a common theme in UI design over the years, but it seems to reemerge back to the top in 2022. Website visitors look for simple, sleek, easy to use interfaces - functional and without clutter. They have little time or patience for dozens of pop-up windows and irrelevant notifications – and anything that slows down their journey to the relevant information. An effective way to establish which parts of the website you should focus on and optimize it is to conduct an eye-tracking test or a heatmap test. This shows which parts of the website users look at and interact with the most and that's where you design needs to take them to. Ensure the user journey is purposeful by going for simple and time-saving functional features so they can easily search for items of interest. Storytelling is the focus of design We have all seen brands delivering personalized content to their users - this also holds true for  user experience (UX) designers and products since more than ever, users can relate more easily with brands that they perceive as approachable, relevant and authentic. Storytelling is the key to this approach - it makes the brand unique and less generic, leading to higher brand recall also. Indeed, creating stories around a product/service is a fantastic way to gain the attention of the user because it gives your brand the opportunity to immediately engage with the user by touching the emotional side and creating a personal connection. Some tips for Sotry telling are as below: Personalization is key. Utilizing the digital tools currently available allows you to really understand your consumers, so take some time to deliver tailored content to your audience. Focusing on the value that your product delivers to the consumer also increases your chances of engagement and customer retention. One way to achieve a great storytelling strategy is through videos. It is arguably one of the most engaging content formats in the digital world. Mobile-first design will be the way forward The key to the future is mobile devices - Google’s mobile first indexing sealed the inevitable with its mobile first indexing. According to Google, mobile-first indexing means “Google predominantly uses the mobile version of the content for indexing and ranking.” Historically, the index used the desktop version to evaluate the relevance of a webpage to a visitor. Since the majority of users now access Google Search via a mobile device, Googlebot now primarily crawls and indexes pages via the smartphone agent. Even without Google, it is inevitable that mobile devices will become the focal point - take for example when you first wake up in the morning. What's the first thing you do? If you’re being honest, you most likely check your mobile phone. On average, millennials check their phone a whopping 150 times per day. Dark Mode is here to stay Remember the first time you saw something in dark mode? Seems like that excitement has stuck as chord with most users and both websites and apps seem to be working towards having dark mode options. So, what makes dark mode so good: Feels very modern in look, sleek, sophisticated and allows designers to be creative and explore new options that would not have worked in the regular light mode. Not to mention, it does not feel generic. The dark background allows designers to play with design elements in different creative ways compared to the white background. It can also save battery power depending on the screen being used- light mode eats up way more battery than dark mode. Some users prefer it because it is less harsh to the eyes at night and it may be better for people with visual impairments. Hand-drawn illustrations add the much needed human touch 2020 has been a difficult and stressful time for all of us - having to get accustomed to working from home and social distancing from the rest. As designers, it’s great to consider ways to bring a little warmth into someone’s day- this is exactly what hand drawn illustrations do, they do not feel generic at all and give off that warm vibe. Today, with texting, emails and social media, it is so rare to get a handwritten note from someone that when we do, it feels extra personal. With this in mind, it’s a good initiative to add handwritten elements to your designs. This adds uniqueness, character and a personal touch often missing from digital interactions. Innovations in design are not limited to these top 5 design trends only, there are more creative trends that are evolving the design areas -  innovation is the key to staying relevant in design which translates to better UI and UX for the users. This finally translates to better conversions of business goals. Well it is not as simple as it sounds but it gives you an idea of the importance of design trends.

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    What is appium mobile automation testing

    Appium happens to be an open source automation tool that is used for mobile testing, developed and released by Sauce labs, Appium is used to automate both native and hybrid apps. Since it is a cross-platform tool it enables the same test to run and test the app on multiple platforms. It also lets you test various devices parallelly. Moreover, it is important to note that the need and demand for quality mobile applications are extremely high these days especially considering that a lot of people are choosing to convert their websites into apps. But what is Appium used for? Appium is primarily used for and is currently the best and most convenient way to go when you want to do some mobile automation testing. Appium is made used for automated testing for hybrid, native, as well as web applications. It supports automation tests on both emulators as well simulators (ios as well as android). Furthermore, appium recently announced that they would also support desktop applications (for windows) Appium also bears a lot of similarities to selenium webdriver which is another testing tool, this means if you are already familiar with selenium web driver then appium will not have a high learning curve for you. Another thing about appium that is interesting to note at this point is that it has absolutely no dependency on the operating system of the mobile device. It comes with a framework that is capable of converting selenium web driver commands and  UI Automation commands for android and ios respectively. It also supports a whole variety of languages like C, C#, Objective, PHP, Javascript, node.js, and ruby. Some features of Appium are as follows: Appium does not need an application source code or a library to carry out the testing. Appium comes with a community that is strong and active. It has the capability to run the same tests on various different platforms. Can accommodate parallel executions. Can accommodate minor changes without the requirement of re-installing. Stores various languages (Java, C#, PHP, ruby, javascript, node.js, python). Some advantages of Appium are as follows: Since appium is open source, it is completely free to use as well as install. Can carry out automated testing for native, web, as well as hybrid applications. Appium now supports desktop applications. Appium does not require any external additions to make it compatible with automation. It is a cross-platform tool that can successfully run tests on multiple platforms (single API for android as well as ios). Some disadvantages of Appium are as follows: Does not provide you with detailed reports. The tests that run are highly dependent on the remote web driver which makes it a little slow. Appium is able to support older APIs but is not able to do so directly. Appium can not run multiple tests on different ios devices at the same time (the only way to go about is to arrange for a multiple number of mac devices). How does appium work? When appium is successfully installed, a server is also installed along with it that exposes the REST API. It gets both the command and connection requests from the client. It executes the same command on android or ios devices based on preference. Provides HTTP responses. In order to complete the execution process, it uses a framework to run the user interface of the app: Apple instruments are used for ios Slenderoid made use for any version of android that is 15 or less. Some prerequisites to using appium are as follows: Installation of Java Installation of Android studio Installation of external android SDK tools Installation of appium jar file Installation of appium desktop client Installation of Eclipse IDE for java On a concluding note, it would make sense to mention that appium is a very versatile tool that is the industry standard when it comes to mobile testing. It also makes the regression and smoke testing tasks easy to execute. Moreover, appium is very easy to learn if you are already familiar with selenium. Some alternatives to appium are calabash, robotium, and monkey talk.

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    Web applications are all the rage right now, web apps are programs that are accessed via the internet and will adapt to any device that you are using to view them, these applications do not have to be downloaded or installed. Web applications require a good internet connection to be functional. Another thing to note here about these web apps is that they are built using Javascript, CSS, and HTML5. Given the recent changes and trends in the digital landscape it makes sense to mention the growing trend of progressive web apps (PWAs), these PWAs can function efficiently without a stable internet connection. They do not have to be downloaded, easy to maintain, will update themselves, and are easy to build. Now that we know what exactly web applications are, here is a short listicle illustrating the 5 top web apps of the year 2022: Starbucks Starbucks initially launched their app in the year 2015, however, they recently released a PWA version of the same that is far more efficient and more accessible in comparison to their original release. Some features of it are: Fast Extremely responsive Easy to navigate and use Smooth animations Product customization Flipboard Flipboard is essentially an app that collects stories from around the world for users to be informed as well as involved. Considering that it is one of the world’s most popular social magazines, it makes it possible for its readers and users to stay abreast with whatever topics they want, newsworthy happenings, as well as events (all in one place). Some features of it are: Can be accessed by desktop users Minimized data usage Enables a quick and fast browsing experience Increases core engagement drastically (68%) Forbes Forbes in an American magazine that dabbles in business-related content, marketing,  investments, technology, as well as finance. They are however much more than just a magazine, they are a global media company that has an incredible reach. Some features of their web application are: Extremely fast page load time Availability of push notifications Smooth and instant transitions Light themed design Significant increase in user engagement Increase in readers completing a particular article (6 times) Make my trip Make my trip is one of India’s best travel companies, Make my trip wanted to give their customers a sense of reliability with their app and hence decided to launch a PWA version of the web application that offers a seamless experience to their customer base (that is in the millions). Some features of the web application are: Improved conversion rates (3 times as much) Increased reachability Offers offline access Increase in shopper sessions (about 160%) Increase in last-minute shoppers (about 30%) Improvement in page load time (38%) Uber Uber is a household name at this point and is known for the impeccable ride services they provide. Given that the company is growing and expanding to newer markets Uber launched a new PWA version of their app to ensure that their users have a better experience interacting with them. Some features of the web application are: Compatible when it comes to low-end services Lightweight web app Load time is extremely little Extremely convenient offline access to the rides The aforementioned are the 5 best web apps according to us in the year 2020, however, some special mentions are as follows: Pinterest Book my show Spotify Ali Express Twitter Lite Tinder It makes sense to mention that most web applications come with a whole array of benefits Some of the advantages of using a web application are as follows: Enables multiple users to access the same version of the application Do not require to be installed Can be accessed through multiple platforms and devices Can be accessed through multiple browsers On a concluding note, it is obvious that web applications are evolving constantly to accommodate more of the user’s needs as well as pay attention to their convenience. This can be seen clearly in the many apps that we discussed above. Moreover, web apps are now even evolving to hybrid apps.      

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    How to shortlist emails for email marketing

    Email marketing as we all know is still considered an effective marketing tool. It has a wide reach and also the ability to communicate with individuals' personalized prospects. This digital marketing tool could be very beneficial if executed the right way. A prerequisite in order to do so is to have a solid and healthy email list. But how to go about email marketing and shortlist the emails required for it? Here is a short listicle that will tell you just that: Make sure to ask in your social circles One of the easiest ways to get started and go about is by enquiring in your already existing social circles. Starting out with your own network and steadily increasing your mailing list is a convenient way to go. While approaching people with this make sure to illustrate the benefits to them, let them know what they can expect from these emails. Articulate your points well while doing so, and when it comes to actually sending out the emails consider choosing an email template. Ask customers and prospects Go ahead and ask your current customers for their email addresses when they have an interaction with you.  Verbally enquire if they would be interested in signing up for your newsletter or being a part of your subscriber list. Grow your email list gradually by doing this. Encourage your current email subscribers to forward Reaching out to your existing subscribers and encouraging them or producing content that makes them share it is an excellent way to grow your email list. Word of mouth is an extremely potent and organic way to expand. It also makes sense for you to generate emails that are easy to share as well as subscribe to so make sure to choose a template that supports the ease of it. Another effective way to accelerate this is by having a dedicated section for forwarding and sharing. Start offering freebies It is a good idea to collect the email addresses of prospective clients by offering them free goodies at first. As long as your free goodies are relevant to your emails and email marketing you will end up with a sizable amount of relevant and interested subscribers. Run a contest Competitions are the perfect way to go when it comes to collecting data from prospects. Make sure you put out a prize of value for your customers so they will have an incentive. Go ahead and set a time period for this competition as it instills a sense of urgency. This is guaranteed to cast you a wide net and grow your email list significantly. On a concluding note, we would like to mention that email marketing despite all the advancements in technology has held its ground and is still one of the easiest, most cost-effective, and efficient ways to grow your business. Done right, this could be an extremely advantageous element.

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    10 must have elements on a webpage

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    Mobile app testing language

    Mobile app testing is all the rage right now. Given that there is a huge spike in the popularity of open source mobile testing tools like Appium there are an abundance of options when it comes to mobile testing, quality assurances, and automated testing. Here are a list of five languages you should consider when it comes to testing mobile apps: Java Java continues to be the developer’s choice when it comes to the language that is used to test mobile apps and gauge quality, especially when it is paired with Appium. Java is known to resonate with enterprise mobile professionals. Moreover, there is an availability of many free java examples on the internet that could be used for building tests, this also goes a long way because the online community that uses java is a helpful one, and resources, literature, and help is easy to come by. In addition to all this load of information, there is present, the Appium java client continues to have arguably the most robust Appium functionality. Some benefits that come with automation using Java are as follows: Is compatible with all operating systems (Mac, Windows, as well as Linux) Makes use of either eclipse or IntelliJ (which most developers are already familiar with and using to build java applications) The tools that are used when writing tests are completely free and have a mature functionality. C # The language C# was originally created by the Microsoft team and is hinged on the concept of object-oriented programming. Since its inception C# has taken off and is now considered an extremely good option to carry out test automation. It is the most compatible and effective with android, windows, and ios platforms. One of the reasons C# seems to be a top choice is because of the features it offers and its compatibility with Selenium. Most automation testing teams make use of C# for both mobile automation testing as well as cross-browser testing. In order to come up with effective and sustainable tests they use a POM model (page object model) Some benefits that come with automation using C# are as follows: It is easily integrated with windows and installed on the network It is an extremely common language and is easy to learn Owing to the fact that it is compiled, hackers find it difficult to corrupt the code Javascript Javascript cracks the list of one of the top Programming, scripting, and markup languages in the year 2019. This language is mostly used for front-end development but is a really popular choice in the world of test automation. Javascript testing has grown in popularity ever since there has been a spike in shift-left testing. The developers work closely with QA with the aim of developing and implementing automated testing that is efficient. This lets the developers write test code and QA the ability to communicate with said developers in the same language. This whole aspect boosts healthy collaboration. Moreover, Javascript goes very well with Selenium for automated browser testing but even apart from that there exists a huge array of testing frameworks that go well with Javascript. Some benefits that come with automation using javascript are as follows: Given that javascript is an interpreted language the compile times are relatively shorter. The language itself is easy to learn and easy to understand as well It is a highly popular language and very well supported by a community Perl Perl was originally created with the intent of manipulating text but is now a language used for many other tasks. Perl is most often used in the context of system admin, test automation, as well as web development. This language is an extremely practical one that is easy to use as well as efficient. It has a built-in test processing feature which is the reason it processes texts extremely quickly. Perl supports both procedural programmings as well as object-oriented programming. Most QA teams have been making use of Perl to make configuration files as well as parsing log files for a while now. Since it comes with a whole lot of extensions it can be used to power the test automation environment. Perl makes it easy to test command line tools, databases, as well as desktop apps. Some benefits that come with automation using Perl are as follows: Strongly supports functional programming languages Supports most external libraries Is an open-source language that can also be freely developed Python Python is mainly used by people who are new to the world of coding, which is why it is a good option for those who want to test manually. Since Python has high readability it is an easy language to learn. Python also integrates seamlessly with Selenium which allows for good cross-browser testing. Moreover, Pyunit and Pytest are fully capable of running any kind of automated testing. Some benefits that come with automation using python are as follows: Python has an extremely high compatibility for many cases Is supported by a large community that is extremely active. This makes the educational material available t is a free and open-source language that anyone can use. On a concluding note, it would make sense to mention that these things often come down to preference. All these languages come with their own set of advantages and will get the job done efficiently.    

    October 3, 2022 Read More

    What is an image carousel on a webpage?

    Carousel slideshows and sliding banners have been around forever but are slowly starting to come back in use. Image carousels are more popular now than ever before. The thing about image carousels is that they allow you to showcase multiple pieces of content that occupy the same position. Carousels also add a certain element of dynamic to your website, and as for whether or not they are effective? They most certainly are in specific contexts. In the context of a webpage, image carousels are mostly used to display  a product and its variants, the sliding banner method is best used to spotlight products. Here are some features of carousels: More often than not make an appearance on the top of the homepage They occupy a substantial section of the ‘above fold’ area Allows you to display a variety of elements in the same space There is usually some element of navigation that indicates the presence of more variants Consists of information on the organization’s brand, mission, and vision Some guidelines that ensure a good carousel design are as follows: Do not exceed 5 frames in a carousel: Swiping more than 5 times could be seen as taxing by many people, especially on a mobile device. It is a good idea to keep an upper limit of 5 while including, this would also help people in discovering the content faster. Use relevant text and image that embodies the character of whatever you are trying to portray The pictures used must be of high quality, moreover there must be a certain synergy between the visual content and the editorial content that has been published. Communicate just how many images are there Make an indication of how many images there are on the carousel, this ensures that nothing is missed. Make links that are large enough to decipher Buttons that are tiny and really close to each other are extremely ineffective and are easily ignored, it is a good idea to make sure all the controls for navigation are big enough to decipher and are evenly placed. The biggest and only advantage of employing a carousel method on your web page is that they allow multiple pictures to be displayed in a small amount of space and a small dynamic element to the page. A carousel is only a good option when you want to spotlight a product or multiple products (or a single product from multiple angles) Carousels have a lot of downsides to them, some of them are as follows: The conversion rates of a carousel are low They bring with them a whole array of accessibility issues The usability of carousels is low They don’t perform well enough It is not very compatible with  search engine optimization On a concluding note, it would make sense to mention that there are a lot of drawbacks to using a carousel method but they are worth it on occasion. It is best to take these decisions after some research and testing have been done, but for the most part, unless it is an e-commerce web page or a social media post carousels must be used with caution.

    October 3, 2022 Read More

    When to use native mobile app for your next project

    The latest trend in the developing world seems to be developing a fully native mobile app. The most popular kind of development when it comes to cross-platform development is React Native owing to its framework as well as an effective mobile application. Moreover, surveys show that about 42% of all mobile app developers have a strong preference for open-source frameworks. Before we move any further, what exactly is native app development? Simply put, native app development is the process of creating software that runs on certain platforms as well as devices. Native apps can be built for smart TVs, desktops, and smartphones. Native apps unlike web applications and websites are not meant to be run in a browser. They need to be downloaded from specific platforms or app stores (Apple’s app store, Google play store). The thing about native app development is that it requires different technology and skill set in comparison to regular website development, however, the one thing you will not have to be bothered by is the compatibility of the browser behavior. Some primary characters of native mobile apps are as follows: Native apps are extremely reliable by nature They are simple, exhibit fast performance, and come with a better user experience Native applications can accommodate both online as well as offline operations Native apps come with features that can be utilized in the best possible way Some benefits of using native mobile apps are as follows: Better performance Since native apps interacts with native APIs without having to go through any form of middleware it has fewer dependencies. This makes them much faster and much more responsive than their counterparts, this feature is extremely important when it comes to performance-centric apps. Consistency in design All native apps are developed with the help of software development kits (SDKs) which is why their user interface is impeccably consistent and shows uniformity throughout. Given that there is no discrepancy between the operating system and the app’s design the user experience is considered to be far better. Immediate access to new features Native apps is allowed to access the newest features of ios or android, which is a feature exclusive to native apps since hybrid apps have to wait for a plugin. Compliance with the guidelines provided by the app store Owing to the architecture of native mobile apps they tend to be more compliant with the guidelines provided by the app store. This just makes native apps a safer option compared to hybrid apps. Native app development for android Native android apps can be developed by using apps in C++, Kotlin, or Java. Moreover, advanced tools are also provided by Google, some of them are: Android SDK (software development kit) Command line tools for Linux, mac, as well as Windows Firebase (mobile app development platform) Android jetpack (premade android components) Native app development for ios Some of the tools Apple provides are as follows: ios SDK (with the cocoa touch framework) Xcode Swift playgrounds (swift development learning platform) Test flight (a beta testing app used by ios) Some monitoring tips to know about native apps are as follows: Constantly measure the performance of your app not from the developer’s point of view but from the user’s Filter all the errors caused by operating systems,  app versions, and device types. Constantly monitor third-party API calls Constantly monitor back-end services Measure metrics like launch time, data consumption, and UI response time. Native mobile apps are more often than not compared to hybrid apps. Despite the two of them have similar features and design the technology they use is wildly different. Hybrid apps, true to their name are an amalgamation of both web apps and native apps and can be built using technologies like HTML, CSS, and Javascript. The edge that hybrid apps have is that they are extremely portable. The code needs to be written only once and can be run on various different operating systems. On a concluding note, both native apps, as well as hybrid apps, have their own set of advantages and disadvantages. Choosing which kind of app would work best for you depends majorly on your requirement, the nature of your company, and the specifications involved. This process is also best undertaken after having discussions with the developers that are going to be involved with it, doing so will help shape your ideas more conveniently as well as efficiently. The dilemma of whether to create a hybrid app or a native app is one that has plagued many companies and developers over the past few years.

    September 30, 2022 Read More

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