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SEO Backlink strategy in 2022

By AMI Blogger | September 23, 2022

Before we dive into SEO strategy and everything else let us first clarify what backlinks are, backlinks are links available on a website that leads the audience to another website. They are also known as inbound links or incoming links and are extremely crucial to the SEO strategy.

Backlinks are extremely important when it comes to search engine optimization because they represent a sense of reliability. The crawler reads backlinks to your website as a vote of confidence (and it is in our best interest to please the crawler). Only good things come out of earning backlinks.

Link building and earning backlinks do require you to put in place an SEO backlink strategy. Here is a list that illustrates the best SEO backlink strategy for the year 2022.

  • Resource link building When considering the whole process of earning backlinks, not a lot of people think of resource link building. Despite that, it still remains to be one of the most effective ways to go about this. In order to execute this effectively, you need to first determine to what kind of audience you offer value and then proceed to create a resource page and amass backlinks from the relevant authorities A good way to get this process rolling is by analyzing a fellow competitor’s link profile.
  • Broken link building is an excellent way to go about it, this requires you to identify links that are no longer operational and provide alternate content. You will have to make sure that the broken links are relevant (in terms of content, industry, and topic) to yours before proceeding with this step. Broken link building is by far one of the most effective SEO backlink strategies you could adopt.
  • Supplier links In case your website indulges in selling products from other dealers or companies, you could amass a list of all the suppliers as well as their websites. This form of collaboration is mutually beneficial and could go a long way.
  • Business association links Another great way to stock up on links is by featuring any type of business association that you happen to be a part of. This is obviously dependent on the fact that you are a member, but do not worry if you are not, there is more than one way to get this right.
  • Listicle link building Listicle is just another name for the link, that being said listicle link building is also another efficient way to go about it. You can make use of lists to get your product in front of an audience. There are multiple articles that follow the listicle pattern (top 10 things, 5 best ways, etc), round up bloggers who are active in your particular industry, and request inclusion of your website on the grounds of merit and quality. This will increase your rankings and reliability dramatically. (Be mindful of the way you approach bloggers and other third parties regarding being featured).
  • Employing the skyscraper technique was first introduced by Brian Dean himself. It is a link-building practice that is extremely actionable and a proven way to improve rankings. The steps are as follows: Step 1: Identify content that has already gained a lot of attention and links Step 2: Proceed to produce content of better quality Step 3: Promote your newly produced content to the people who linked to the original It goes without saying that this method not only requires but demands you to produce the best content in your industry, failing which this method will not work.
  • Roundup posts First off, go to google and put a keyword followed by the word roundup in the search bar, this will lead you to a list populated with articles published in this particular format. More often than not this is just a list of articles that are relevant to a particular topic. The chances that the authors of such roundups are looking for content is a high, so go ahead and drop them an email enquiring about the needful. (Be mindful of the way you approach bloggers and other third parties regarding being featured).

On a concluding note, it is worth mentioning that these are just a short listicle on the SEO Backlink for 2022, there are many other ways to get the same desired results. Provided you invest a decent amount of time and effort in the process you will realize which method works best for you and run with it.

Link building could be a fun process if you really stick with it.

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